May 18, 2007
New billboards promote our clinics
Two highway billboards were erected Wednesday as part of an extensive marketing campaign being implemented throughout Tarrant County by UNT Health, the physician group affiliated with the Health Science Center. The first postings for the boards are on Highway 121 at Beach Street, visible to westbound traffic. The second is on Loop 820, facing west, at the Saginaw Road exit. Every two months, one of the boards will rotate to a new location in the area, expanding the reach of our messages.
Copy for the boards say, “Called to teach. Called to heal.” and “We practice what we teach.” Each design includes a call-to-action, providing the 735-DOCS telephone number and the group’s web address.
Randy Sachs, director of clinical marketing in the Office of Marketing and Communications, said the creative strategy behind the boards is to help raise awareness of our clinical services and attract new patients by emphasizing the “differentiating factor of UNT Health.” That differentiating factor – what makes the UNT Health physicians different than other physician groups – is their relationship to a top medical school.
Sachs said that print ads for the marketing efforts have the luxury of more space and use the headline, “They teach at a top U.S. medical school. They see patients in your neighborhood.”
In addition to outdoor boards and print ads, a direct mail program promoting our four family practice clinics have been mailed to the zip code areas around the clinics.
On the web, www.unthealth.org focuses on the clinical aspects of the physician group and is continually updated.
University of North Texas Health Science Center
3500 Camp Bowie Boulevard | EAD 806 | Fort Worth TX | 76107-2699